GDP Blog

Employees forget 97% of what they learn after 30 days

Posted by John Powter

Feb 28, 2015 2:09:00 PM

You can fix it by playing games?

The answer is YES, let me tell you why. Recently I was a panelist on a Training Industry Webinar, the topic was Gamification. For those of you that do not know, Gamification is the concept of applying gamegamer mechanics and game design techniques to engage and motivate people to achieve their goals. Think of when you were a child, or if you have children you know we’ve all spent hours playing games just to get to the next level. What if you could incorporate Gamification in the work place so our employees can also get to the next level. By doing this we can keep the cost of Corporate Training to a minimum

Let's review the data- Forbes just published 2014 corporate training increased by 15% last year to over $70 Billion.   Companies spend too much money sending employees to conferences for sales, customer service, continuing education, and risk management. This is where we can implement Gamification to help cut back the cost.  

Here are some interesting stats; Two independent studies confirmed people forget:

40% of what they learned in 20 minutes 

77% of what they learned in six days

97% after one month

This is where Gamification comes into play. What if you implemented a game to help your employees remember specific information that was taught to them without having to resend them to a training class or have weekly or monthly meetings? This would help keep them all in tune and up to date without the cost of your typical training expenses all the while having fun.

Every dollar you spend on training goes down by the corresponding percentages as time goes on. We decided to use a portion of those dollars and put towards retention.  Retention of the learning needs to be paramount in the work place. One of the biggest challenges any company faces when creating training programs is to maximize the chances that the content is internalized by the learner. We use TRIVIE as a form of training and it is our company’s form of Gamification. It compliments our LMS systems, but it also helps our employees absorb the company’s information in a fun fast measure.

The results of our training expenses went down 63%, and our employee retention and profitability per employee increased by 25%.  Is it all because of Gamification? No, but it is a large part of the equation.  

 One of my favorite authors Dan Pink author of Drive would most likely tie into a basic human need of mastery, and competition wanting to get to the next level, whether it's a game or another position. We strive for competition and reward, we feel gamification for our company accomplishes those goals.   Happy learning in 2015!

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Topics: Employee Benefits

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