If you have been in a remote area of the world or gave up (social) media for Lent you may not have heard about "The Dress". Otherwise you witnessed a viral sensation about what color the dress is: White/Gold or Blue/Black? Personally I saw both (spoiler alert! This makes me feel better that I am not old) and there were countless stories about screen contrast, ambient lighting and where you viewed the picture.
23andMe the makers of the genetic mapping test published an interesting blog that broke down demographics, and other social markers that explained which people saw what colors. Quick summary is old people saw white and gold. I witnessed it first hand in our group of employees, the same phone was passed around and people saw different colors. Everyone thought the other was crazy for thinking differently about the color they saw.
The next time you are giving a speech or sharing your company vision, what if your words were a picture and people saw different colors? Are you tailoring the message based on demographics? How do you find out about your employees and what color they would see in advance? There are countless personality profiles, the ones we use show the type of person, how to motivate them or what color they would see.
For new hires we use a two-pronged testing approach. The first is Plum it measures all the key indicators and has an IQ test. Give me someone who fits our chemistry and has a quick brain and we can make them successful. We then use Kolbe tests for personality matching, these tests give us an insight on which team members can work well together. You may have two incredible employees but if their personalities clash natural friction occurs and that slows down productivity.
For salespeople we use SPQ Gold it is the only tests that identify call reluctance; you have to be able to make the call to get the sale.
You may think we test our potential employees to death, in reality we don't. These tests are the least expensive out their amongst our competitive peers. Think about your worst hire and what you would give to take that one bad hire back. Many times it is a thousand times the cost of all these tests combined.
In summary, first identify what type of employees you have and predict what color they will see. Then when delivering an important message, make sure that people are processing the same color of the dress.